I'll bite. The first language I could "just write" in was C. I had internalised the language and its standard lib and didn't need the internet to work with it.

Rust is pushed by many as the replacement to C, because of the memory safety guarantees. I'm sympathetic. I worked with Haskell for a time, so I get it. But Rust seems quite complex. There are so many language features that there's memes about it. There's also the friction and learning curve.

So, for fun, I choose zig because, like C, I can hold most of the language in my head and "just write." I choose zig because it does a great deal to help me write correct and highly performant code. I can use arena allocators and defer and cure my code of many memory issues. Then there's the various language rules around pointers (optionals, slices, etc) that help me write correct code. There's the built in testing and the test allocator. I love that comptime and the build system are not special cases, but rather are just garden variety zig. I love the simplicity and elegance of it all.

I also choose zig because I prefer the liberty it affords me. I am responsible for each and every allocation. It appeals to my libertarian sensiblities.