Necessity is the mother of invention, after all. (One of the oldest abstract concepts in intellectual thought, I suspect.)

There is a tight resource starvation/motivation loop — the demand put on RAM and SSD and GPUs by the largest frontier models is a direct motivation to make smaller LLMs. Like an evolutionary pressure making animals smaller and more food-efficient.

These smaller models, once successful, are still likely to consume more RAM and SSD and GPUs than any other application short of high quality video processing itself (the smaller LLMs and higher end video processing seem to have about the same needs). But the resources would distribute through the market more traditionally, leading to less insane cycles.

So it seems to me that the way out of the RAM/SSD price cycle crisis that manufacturers are in — where the price fluctuates between high and low due to supply constraints and then oversupply from new production capacity - is for them to fund research into smaller LLMs. They'll still sell essentially the same amount of product. Maybe more.