The south already mostly had AC. The north was too busy criticizing the south for things like closing shops in the afternoon, using blinds, eating late, and of course using AC. Now I guess they're beginning to realize that maybe it's not that the south is "lazy" but just adaptation.

Toning down the snark, to be honest, most places in countries like France and Germany didn't have AC because up to a few years ago, maybe they'd seriously need it one week per year or so... it didn't make sense for them to have it just to keep it turned off 99% of the time. I'm sure they will adapt, but it always takes some time to change the old ways.

Which bit of Europe are you talking about? Italy and Spain have AC everywhere.

Further north it hasn't been necessary until very recently, and now people are fighting in shops to buy portable units and there are going to be loads of permanent installations once things settle down later this year.

It's nothing new. In 2003 there was a huge heatwave and thousands of people died:

https://en.wikipedia.org/wiki/2003_European_heatwave

The reason is simple to understand. For the majority of the time the AC would sit idle. Some years AC is not required at all because the summer is mild. It's hard to get people to spend money on things that they don't need most of the time, it's like buying insurance.

Even in new build homes? IIUC, many people in Europe were taking advantage of the incentives to install heat pumps as a back door mechanism to install A/C. After all a heat pump is essentially just A/C with a reverser switch.

But that only works in homes with forced air heating. Most of Europe doesn't use forced air heating. You can replace a boiler with a heat pump, but if you do you don't magically get A/C too.

In 2026 it seems silly to do new builds in a cold climate with anything but a forced air heat pump.

If you only need it for 4 days a year, it’s still a big expense that needs some thought

Things are already much better than they used to be. The 2003 heatwave killed ~70k. This year's heatwave was worse, but the number of deaths probably didn't go much beyond 20k.

I think this was overhyped in the media.

I live at 51°N and apartments in my building that face the south largely have AC. I've seen a lot of AC company vans in my neighborhood lately, so I guess many people pulled that trigger this year.

Personally I went to the mountains as it's a 2h drive and naturally cool, moist air beats AC every time.

The people who refuse to install it and make up the majority of deaths are simply old - older than the average life expectancy in the US - and thus typically pinching pennies - especially that for the vast majority of their lives it wasn't necessary.

My father had AC installed a several years ago due to his health and it was probably working overtime this season.

My mother lives in a commie block that is well insulated and surrounded by green spaces, so the heatwave didn't affect her nearly as much.

My college friend discovered his heat pump is actually reversible, so now instead of heated, they have cooled floors. Unfortunately the device wasn't smart enough to on one hand use the heat to heat up tap water and the cold to cool the surroundings, but I guess you can't have everything.

It's mostly about the perception that AC is a band-aid that doesn't just stall fixing the root cause of climate change caused by excessive energy consumption, but actively makes it worse.

How would installing AC help if your job is outside? It would actually make it worse!

We'll just sweat it out and complain. It's more fun!

Collective cultural delusion? Koreans think leaving a fan on while you're sleeping is deadly... people are weird.