More likely 4G LTE MTM (https://www.verizon.com/business/products/internet-of-things...). It's dirt cheap and paid for by the vendor of the device it is in (usually) in the name of 'telemetry'.
I've seen so many random industrial devices and parts come into our plant that have their own cellular it's wild.
You really think these are in TVs going unoticed and someone is paying for each radio?