Say you were interviewing a human, to see how capable they were. You are allowed to give them take home work. What kind of questions would you ask, or tasks would you give, to try to get a measure of their competence? If you gave them a task, would you iterate with them on the design, or would you see what they could produce on their own, without input?
Measuring "intelligence" is hard, but giving an "intelligent" entity tasks, and seeing what comes out, and then comparing the output with others, seems like a very reasonable, relative, way to do it.
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