Restaurant owners interviewed in the media here in SF are directly quoted saying they can’t do that because “customers would notice”, or think “oh that’s expensive, I can’t eat out twice a week”.

These are arguments for including the fees that make the customer __still pay the same higher price__, implying that the whole point is that they won’t notice. And reporters don’t seem to even register the absurdity of those remarks or question them in any way.

https://www.sfgate.com/food/article/sf-restaurants-junk-fees...

https://www.kqed.org/news/11992412/californias-junk-fee-ban-...