From India here:

With their current pricing, they can't compete with local vendors. These local vendors charge like $10/month for 100-200mbps (vendor/bundle dependent) speeds, with no data-capping. For just $5 extra, they also bundle 20+ OTT channels, including netflix and prime video (HD only).

And yes, fiber connections are everywhere here for past 5 years... and I'm from a very small town here.