Also gives off desperation vibes with Google finally doing some innovation on their monopolistic product now that it’s losing market share to AI.
They made search worse on purpose to make more money, then tried to gaslight everyone by blaming SEO. It was getting rather hard to find things with it, I would have to explain to people that search wasn’t always this bad. I have negative sympathy for them.
That and it's wild to celebrate innovation that was literally default behavior 20 years ago, which they themselves worked hard to break.
Used to be you'd look at your server logs and see referrer headers of google.com/?q=search+terms
Then they broke that (deliberately, well before cross origin header concerns were a thing) so you'd have to sign up for their webmaster tools.