That intro makes me want to cry, because she's describing what the hope was for augmented reality before Zuck and Tim and every web developer looking for the next step on their career ladder stuck their grubby hands into its chest and squeezed its aorta shut. AR wasn't floating screens. It wasn't hackneyed VR. It was digital bits and bobs integrated into your physical space, onto your physical objects. You know, augmenting them. Like this, but with glasses or a headset instead of a projector. And (particularly at the beginning) not so much hyper-optimized for enterprise productivity, as for doing something small and interesting and maybe a bit useful.

We came so damn close, and it's been ~10 years. Maybe this gets people's imaginations going again. Get us ready to take that, er, magic leap forward.