I thought I read somewhere that according to filings for going public, subscription revenue is tiny… like 5%.
Edit: consumer Claude subs are the 5%. I’d bet most all of CC subs lump in under enterprise.
- API & Enterprise: 75% to 85% of total revenue.
- Business Subscriptions: Roughly 10% to 15%.
- Individual Subscriptions: About 5%.The vast majority of my company's enterprise plan use is through Claude Code even though we have access to the API and could be using OpenCode instead.
I don't fully agree with the premise that they intentionally increase system prompts, but the enterprise plan usage is going to make that a huge income for Anthropic.
So the incentive to have Claude Code use more tokens should be even stronger then as AI & Enterprise are using consumption based pricing.