It's the YC playbook. I guess it works, Corgi for example a "AI" insurance company with like only 5 real engineers and a bunch of growth people. Their main customer is other startups mostly YC. Same with Delve.
Corgi is even worse than just circular revenue, their entire insurance business is a house of cards: https://reticulating.substack.com/p/ycombinators-corgi-insur...
Corgi is even worse than just circular revenue, their entire insurance business is a house of cards: https://reticulating.substack.com/p/ycombinators-corgi-insur...