This month https://thingstohave.app, my calm and flexible wishlist app, reached a state I can call "feature complete". This iteration took two years of occasional work, so it's a big milestone for me. (I've posted updates on this app in previous threads)

Since the last update, I released everything that had been in testing since April, like gallery view, custom avatars, birthdays and, most importantly – autofill from link.

Now I'm preparing for a big launch – working on the landing page, SEO and onboarding experience. Here's what I've done so far:

1. I updated the landing page to actually tell users about the app and look presentable. I already see a big improvement in conversion

2. I added SEO crap to the landing page. This is painful for me, but sadly that's how Google Search works (it doesn't). It's paying off, too

3. I overhauled the onboarding experience, to make it smoother for new users

Two more features are still in testing; I plan to ship them before the release, but currently i'm not completely happy about them.