>Jarred has managed public relations very poorly (e.g. ghosting the Zig foundation)
I actually love the use of ghosting in this post. It is almost a Freudian slip about how Zig looks like from the view of outsiders. Zig moves exactly like how toxic exes do. They point fingers, make passive-aggressive statements, unnecessarily air out dirty laundry, and downplay all of the good their partner has done during the relationship.