Are you genuinely asking "does anybody even need any of their services"?
Yes. I am asking exactly that objective question.
They are advantageous to leverage in certain situations but essential they are not. We're used to, in the technology industry, looking for or creating problems to solve with services we are aware of. Moving back to necessity and need, do we really? Are we being objective? Most of the time, no.
You said "a similar range of services". Basic DDoS protection is probably important, and there are other companies doing that. Beyond that, it's less obvious.