The problem with using scrolling as a metric is it assumes satisfaction with the content presented and ignores the fact that, on certain apps, many scroll miles go into skipping around articles or ads or reposts to get to the content you want, and imo a punishment for seeking more content while also diluting said content with forced ads at an alarming ratio is not indicative of addiction but scarcity of satisfaction and engaging content
If you continue scrolling, that shows you think that the content presented is valuable enough that scrolling past some misses is worth it. A good scroll like TikTok carefully metes out the ads so that half of them you don't mind and the other half you enjoy. If you find a site whose scroll makes you feel this way, just stop scrolling and don't try to ban the concept for everyone else.