> Interestingly, two words that aren't mentioned even once in this entire article: "co-founder" and "hire"

I actually debated including this!

But I ended up not doing so, because your co-founder and the people you hire will end up being more aligned to you (your values, judgements, whatever) than even the market you end up in, especially early on. And if they don't, that's an even bigger problem. Founder breakups are the #1 cause of startup death.

Also, agreed, all of this is out the window once you _already_ have the ability to hire a bunch of other people, but that rarely happens right out the gate, which is where most of my interest lies

> straw man examples

not straw men, all real but unnamed examples (also not really what a straw man is but whatever)