The more households that buy them, the less peak power generation is needed and less large scale battery deployments. If the ROI of a household battery was just 4%, you are better off economically paying higher power bills and sticking that money in an index fund. But if subsidies increase that ROI, more people buy batteries. The money the government contributes hopefully ends up less than they would need to spend on large scale battery deployments or on legacy power generation to power peak usage times. It also has the side effect of getting more citizens (literally) invested in sustainable power usage, and people get more interested in insulating their homes, buying more efficient appliances, moving away from gas etc.