Given what we know about the company, I find it crazy anyone would misinterpret along those lines lol.

to be fair, the title is very misleading, it took me a minute to understand what they meant

Apple's Private Cloud Compute is E2EE between the client and the attested node. Not sure if anyone else is legitimately doing that -- Apple has definitely gone the furthest in terms of verifiably ensuring that requests and responses are not misusable by Apple.