alt Hacker NewsYes, "marketing". Ability to market your business, not marketing the concept of an app.
Businesses have an app developed because they feel the market demands it. Their marketing departments feel they have to be able to tell prospective customers "we have an app!" and if they can't, they feel they'll be seen as inferior, not with the times, thereby losing customers.
I totally agree with the article that apps shouldn't be the automatic first choice, but that's the way it is. We've reached the stage where it's seen by users as the default. App icons on the homescreen can be seen, for many, as the modern alternative to bookmarks in the browser. And regarding "sharing a slick URL isn't always easy", perhaps the App Store is, for many users, the modern alternative to Google Search?
Isn't this a chicken-egg thing?
Businesses started advertising that they had an app because user's preferred apps, having had so many poor experiences with websites and web "apps" that the entire field was tainted.
This is 100% a "made your own bed" kind of thing. Again, the general standards among web apps for years were terrible, and users became accustomed that using a website on a mobile device was a brutal experience. Things have gotten a lot better, and honestly AI tooling should massively improve the space, but people really need to be honest about root causes.
I mean...a local grocery store advertises their "app" and it's just their website wrapped into a webview, and it is just total dogshit. Because they brough the extremely poor standards they have in their web domain into the app domain, and it simply doesn't transfer.
https://dennisforbes.ca/blog/microblog/2026/05/terrible_mobi...