Super piece. Well worth reading. I keep wondering if there's some structural economic fundamental that disperses money the way it does. Is the dispersion purely a consequence of the attention economy? Probably, but I'm guessing. Engagement and outrage always sell, but so does visibility, and how one becomes visible. I guess that's come down to advertising, brand, and the platform algorithms that present the content and create or amplify the brand. I get why OC finds it tiring and depressing.