From what I’ve observed, people are increasingly checking out of social media (or turning their profiles private), because it’s just unappealing unless you’re actively promoting something.
This is the reason I am not on any socials. It is purely promotional
The numbers just don't support this, though? Social media remains at an all time high in engagement numbers. And climbing.
What is also growing is the number of people signaling that they are out of it.
This is extra pernicious because the people that are staying in control of these environments are maintaining a large amount of leverage over everyone.