> will collectively effect all of us, why not apply democracy to it

That's because most execs proposing solutions are "Technocrats" or think like one: https://en.wikipedia.org/wiki/Technocracy

Besides, I don't think as a collective we're well equipped to decide one way or the other. If the collective were given a say, billions will be spent, often in consultation with technocrats, on doom / hype marketing (if it isn't happening already).