Well, the 90s were a time of liberalization/deregulation so definitely a moving target, but the monopolies/layer of mediation were held back by variety cultural, regulatory and legislative checks. Glass-Steagall was repealed in '99, fairness doctorine was repealed in '87, but the mindset and expectations remained in place, the idea of Citizens United would have been considered absurd, agencies had stronger regulations, etc etc. Today you have a handful of people who control these companies (non voting shares) paying money directly to the president in return for preferential access. Laws and the public interest are not a part of any consideration.

Here's a practical example: your gmail account today is probably more important to you than your phone number was in the 90s and you can run afoul of some random ML subsystem and lose access. There is no recourse or accountability. Randomly loosing your phone number and not having recourse was not a thing back then.

But yes, I was on the internet in the 90s, the little playground we fled to has grown into a terrible panopticon run by unaccountable people for their own personal interest. NIMBY DC opposition is a terrible proxy to tackle this, but it may be the only tool available.