99% of user use cases for USB are charging batteries and copying a word document on a flash drive. For those cases literally every port and cable works. For video, in every office and home, the thunderbolt cable just sits in the monitor at all times with just the USB end free. Meaning there is no confusion around which cable is the video one because the video one only ever sits connected to the monitor.
While I now no longer have to carry around a bag of chargers when I travel or fish through a bucket of black DC adapters for the right one.
There's tons of confusion when I have new usb-c devices like a portable usb-c monitor or a VR headset or some other gadget. I have cables that seem beefy because they do power, but they don't do data, and I end up having to go through a pile of USB-c cables to find one that does data. It's frustrating!