Cost, really? A 2m USB4 cable from Belkin is $20 (eg INZ004bt2MBK). You don't save much going to 4 ft, sadly.

I find their cables to be pretty good (the TB5/USB4). They're certainly cheaper than Apple's. They have a soft rubber coating (not quite silicone) and a good bend radius. Compare to the super-stiff (but good) cables that Dell provide with their monitors.