USB hasn't added any active components or wires for short cables since USB C's introduction (which added emarkers and an extra pair of superspeed lanes for full featured cables)

All of the improvements in passive C cables since then are exactly the same "analog signal integrity requirements". Heck, the most common protocol for sending a display signal over USB C is literally just "send a DisplayPort signal over the superspeed lanes".

Now, USB C cables are more likely to have active retimers or redrivers in them, but a lot of that is that the highest speed signals are well above the display side. Even UHBR20/DP80 from a signaling standpoint is mostly just good old 40 gigabit Thunderbolt 3 except with everything pointed outwards (so 80 gigabit unidirectional instead of 40 gigabit bidirectional)