Yeah. "Hate": https://www.kapwing.com/blog/why-does-the-public-hate-the-te...
Re the linked piece, I'm concerned about people saying "they hate us" when they really mean "they disagree with us" or "they seem skeptical of what we say." It can easily become click bait.
The language changes, sure ... but equating disagreement with the emotion of hatred? Maybe that language change is a bad idea? Just spitballing here.
I'm with you in spirit wrt lowering the temp and avoiding clickbait. I want the internet and the world to be a better place with more peace and loving kindness, creativity and connection. But in this case -- describing the general public's feelings towards the ultra-rich, IMHO "disagree" and "skeptical" are just too watered-down; they don't convey all the legitimate feelings of resentment, fear, distaste, distrust, indignation, etc that feed into something typically described as "hate". ):