I'm not sure as others why others feel this is a major change.
OnePlus was always a subsidiary by Carl Pei [1] who eventually left the brand to create a new gadgets/tech company.
Nothing [2] is the next project he started that keeps many of the ideas started with OnePlus, good value for money and aim for quality Android.
Bootloader also seems to allow unlocking [3]
In recent years OnePlus was just another Chinese phone.
But if I've misunderstood something, I'll appreciate me being corrected.
[1] https://en.wikipedia.org/wiki/Carl_Pei
[3] https://nothing.community/d/6047-policies-for-rootingunlocki...
It doesn't make sense because OnePlus is much more known in the West than either Oppo, Vivo or Realme. OnePlus also just sounds like more of a Western brand.
It would have made much more sense to kill those other brands in the West and unify everything under the OnePlus banner.
It kinda feels cyclical, tbh. Bang-for-buck entrant that's friendly to modders shows up in the market, enthusiasts flock to it, it chases a bigger market as it grows, and then it eventually fades out as it loses what made it special in the first place -- assuming it even makes it that far.
I also think of Essential and Poco when this kind of thing comes up.
As someone who was a big OnePlus fan from the 3 era to the 9 Pro, I saw the decline, I moved over when Nexus died, and had used a mixed bag before then.
OnePlus was on the decline and it was clear it wouldn't be a contender for much longer here in the UK, especially when they merged OSs with the OPPO (?) OS, and software quality went through the floor. I moved to Pixels and currently have a Pixel 9 Pro XL which I'm looking to change as they destroyed the battery life with the march update and it still hasn't been resolved. The Pixel has been solid otherwise and performance is still excellent, but I can't abide having my phone entering battery saver every day by late afternoon.
Nothing(TM) looks like it could be a decent choice, but they're generally weak hardware compared to a 9 Pro XL class device, and I'm not a fan of Samsung any more as a company, though it seems a S2X Ultra might be the only real option.
Playing in slightly different markets, though - OnePlus targetted gamers / power users, whereas Nothing is much more fashion-focussed.
(And seem to be doing so successfully - certainly, you see a lot more Nothings than OnePluses in London)
Nothing looks like a decent replacement for OnePlus for phones, but it doesn’t look like they’ve tackled tablets yet which is unfortunate. Though I never bought one, OnePlus’ tablets have long been on my radar because they’re one of the few Android tablets that use a sensible, more squarish aspect ratio (similar to that of iPads) instead of the awkwardly tall/skinny 16:9/16:10 shape popular in the industry.
I mean... the major change is that it changed, no? It's kind of unprecedented, or, at least, highly unusual?
> I'm not sure as others why others feel this is a major change.
Because the phones where available in US and Europe and now they won’t be?
That’s a major change. You can say the company was changing over time, but a move like this is a major change.
I don’t understand how you’d think this wasn’t a major change.