Maybe they're sales hires. Hiring influential folks gets them aligned with your business. It means you get their Roladex and tap into their network. They can poach good people. They can convince folks to buy into Claude. If they were able to fund Uber for dogs they could probably pitch AI just fine.
How many times have you heard a C-level person say "I was just meeting with a bunch of my C-level friends and they're all talking about how AI is the future. We should look into this Claude thing"?