It's funny, my reaction was the exact opposite. Details like this show that they're fundamentally unserious and focused on the wrong things. Imagine if Germany, when developing their automotive industry, spent all their time focusing on reusing the waste heat from production to heat homes instead of just building great cars. They probably would not have sold many cars!
Survival! Wrong thing! Stay away! Sell cars, that's what you've got to do, at any price.
Imagine Canada being on fire due to global warming while you write this comment.
That is funny because Germany did in fact use the process ("waste") heat from steel mills for district heating on a large scale. The steel was then used by the automotive industry, among other things. We're talking 50+ years ago.