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annzabelleyesterday at 10:19 PM1 replyview on HN

I've heard rumors, maybe that far back, of women getting mail ads for baby clothes a couple weeks before having a positive pregnancy test.


Replies

vascoyesterday at 10:25 PM

You are misremembering, what it you're referring to is the Target pregnancy prediction score which was advertised a lot in the early 2010s as the way "big data" was going to change the world because they figured pregnant women bought similar things

https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...