That’s not exactly the same. You don’t get to have a car for free with basic driving functionality and then pay for additional features once you realize the car is useful and the people do made it deserve to be paid for their work, which they were willing to meet you have for free in its basic form.
This is something far more heinous, you bought a thing for a lot of money and just in order to extort even more money from you, they simply disable/lock away a feature that you technically already possess.
A better analogy in software might be that you bought a video game for $60,000 and the only way to beat a lower level boss without spending 2,000 hours trying to, is to pay the developers another $5,000 for a super weapon.
So more like enterprise software