> there are companies with amazing software experience, Rivian, Tesla, Nio, Lucid
I own a Tesla, and a Ford. Amazing is not how I would describe the Tesla software experience. It lacks features like iMessage for group and for non-phone recipients that I am able to use in my Ford. Even though many people would say the Ford software is otherwise inferior. And if history is anything to go by, there are features in CarPlay today that Tesla will never add to their infotainment system.
i can create an entire list of features, that will never ever be in CarPlay, because it's not made of this is just a dongle on steroids, not a proper way to make your car smart.
Joe mode ( silent your car when baby sleeps)
automatic profiles that are connected all the way to what music played and in what device, headphones seamlessly stop playing after i go into the car from the gym
send navigation to car from any device , while I'm driving my gf or friend can send it, so i do not distract myself
proper navigation , order management etc as part of the vertical integration, including re-routing to less busy charger etc.