> Stuart Lawley, the CEO of ICM Registry--the company behind the XXX top level domains, says XXX sites should help empower parents to keep their kids away from adult content.
https://www.cnet.com/news/privacy/man-behind-xxx-domains-say...
Also in the US - strange choice
Well that's kinda the whole idea of having an "adult content" tld; it's so you can block all .xxx domains instead of having to create a blocklist of sites. Like an opt-in nsfw flag for the internet, basically.