Yes, we want people to be making an intentional choice to come to RC, and not just to do it because it's free, so we don't lead with that. Our hope is that people will get excited about the idea, and then be pleasantly surprised when they discover that it's completely free.

(While we don't like to lead with being free, we also don't mean to completely bury that fact -- e.g., we do have it on the front page, albeit at the very bottom. Perhaps we should make this a little more prominent. Thanks for the feedback!)