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embedding-shapeyesterday at 11:34 AM2 repliesview on HN

So because the US is the largest consumer market in the world, the TVs LG sell in the US has more ads in the UIs than TVs sold in Europe? Why would it be like that? If that theory is true, does that mean TVs sold in the European Union then have more ads than TVs sold in China, as the EU consumer market is larger than the China one?


Replies

15155yesterday at 11:50 AM

> Why would it be like that?

Ads aren't free - this isn't a "theory," it's basic economics. Cost can be political (you cause the entire EU government to outlaw the practice) or monetary.

> If that theory is true, does that mean TVs sold in the European Union then have more ads than TVs sold in China

Probably? The markets have little overlap, but again, this is a function of cost. Where people have more money to spend, I have more money to spend on ads, or more money to spend on campaigning to be allowed to show ads.

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jdw64yesterday at 12:04 PM

Europe has strong GDPR regulations. As for China, I've heard that hardware margins are low, so the hardware itself is just bait, and they embed ads in the software inside. But this is just something I heard from another Korean programmer, so it's not really a serious claim