alt Hacker NewsReminds me of the Telecom New Zealand rebranding. The old logo: the word Telecom, with lines through the "o" reminiscent of wires passing through a loading coil. The old name: Telecom (obviously) as in telecommunications. Conveys: We do phones. We do wires. We do long distance talking.
The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
>> The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
This is my experience as well, people drawn to leadership in our present time often have absolutely no idea about anything except the -idea- of business. Which of course makes things vaguely "professional" seeming while they effectively destroy businesses/organisations.