I had no ifea they were struggling. Tldr; their competitor Insta360 is battling them, and they have YoY revenue drop.
Gopro has this cool reliable aura around them. How could they he struggling? So bizarre
Their hardware is unimpressive and expensive, and their software is horrible.
Another area where an American technology brand is losing to the Chinese alternative. Alongside EVs, drones, robot vacuums, solar panels.
Beaten on quality and price by competitors.
The same thing is happening to BMW, Toyota,Mercedes...
> How could they he struggling?
They are just not as good. I bought GoPro10 ~5 years ago and it constantly overheats. Very unreliable. It was the first and last time I bought GoPro.
They rode the novelty train so hard they missed that everyone is doing it better than them now.