Ya, and this is hugely driven by "Fast Fashion". If you're a company which made raincoats since the 1880s and the style with more buttons and few zips starts to be less popular maybe you make fewer of those and more of the zip ones next season, and in five years you've gone from 90% button 10% zip to the reverse. Companies like that don't destroy a lot of stock. They do a few discount sales, end-of-line price slashes, that sort of thing, but this "destroy clothes to make money" wasn't a thing.
In fast fashion you're shipping a knock-off of the $8000 designer swimsuit seen in a Paris catwalk show at the start of July, a preview of your $150 version was shown in a TikTok video that blew up on Friday and your customers will be wearing them on the beach next weekend. By August that product is old news, you do not want that $150 product available for $5 in a discount store or your consumers might rebel - so you want to burn it instead and the EU says no, that's a perfectly good swimsuit, sell it to somebody who needs a swimsuit. Or give it away.
If "fast fashion" no longer makes economic sense now, too bad, I guess you won't do it any more. The EU's citizens do not want you to destroy the planet they live on just to get more money. We made money up. Stop being crazy.
alt Hacker News
Ya, and this is hugely driven by "Fast Fashion". If you're a company which made raincoats since the 1880s and the style with more buttons and few zips starts to be less popular maybe you make fewer of those and more of the zip ones next season, and in five years you've gone from 90% button 10% zip to the reverse. Companies like that don't destroy a lot of stock. They do a few discount sales, end-of-line price slashes, that sort of thing, but this "destroy clothes to make money" wasn't a thing.
In fast fashion you're shipping a knock-off of the $8000 designer swimsuit seen in a Paris catwalk show at the start of July, a preview of your $150 version was shown in a TikTok video that blew up on Friday and your customers will be wearing them on the beach next weekend. By August that product is old news, you do not want that $150 product available for $5 in a discount store or your consumers might rebel - so you want to burn it instead and the EU says no, that's a perfectly good swimsuit, sell it to somebody who needs a swimsuit. Or give it away.
If "fast fashion" no longer makes economic sense now, too bad, I guess you won't do it any more. The EU's citizens do not want you to destroy the planet they live on just to get more money. We made money up. Stop being crazy.