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vrganjtoday at 3:14 PM1 replyview on HN

Luxury brands don't want the poors to be seen wearing their merchandise.

It hurts brand perception.


Replies

dgellowtoday at 4:02 PM

That’s pretty outdated, luxury brands have been selling cheaper clothes since decades at this point. It’s not uncommon to see people without wealth wearing luxury branded clothes (though of course they are mass produced and aren’t the actual luxurious clothes, just a way to wear the brand name)