Wouldn't they have to make discounts or sell it therefore lowering the price.
Nike certainly could choose to sell at a discount rather than grind unsold shoes into rubber. They have a wealth-signal brand to maintain, however, so they will resist doing so if at all possible.
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Nike certainly could choose to sell at a discount rather than grind unsold shoes into rubber. They have a wealth-signal brand to maintain, however, so they will resist doing so if at all possible.