Do I want to own one of these? No. I want my mechanic to be bored when I show up and need service…I guess that makes me a market laggard.
But I do love the pressure this (and Slate) puts on Toyota to restore some sanity to truck prices. There is a market of people who want reliable transportation without spending $40k++.
I don't want a mechanic. I want something basic enough I can fix it.
REO marketing clearly reflects this. We'll have to wait and see if the actual product hits the mark.
They won't have any pressure if it fails and this is unlikely to be successful to be honest.