Lowering the price doesnt solve the problems of lost revenue and higher costs. Most goods are priced such that you cant make more money on increased volume by lowering the cost.
The concern isn't lost revenue it is empty stomachs. You should care more about the empty stomachs.
While my sibling comment said it all, note that destroying them also costs money, hence if those can't be sold, it's a loss of profit already, lower the price and let people eat..
> higher costs.
Higher costs of what? Of those new fruits? Well, maybe wasting food should cost?