Not everyone who owns a pickup tows with it. I wouldn’t be surprised if it was a minority of owners who do. Some just need them for hauling plywood, others because they like the aesthetics.
The Ford F-150 Lightning should be selling well, but it isn't
A Honda minivan can fit 4x8 sheets of plywood in the dry, under-roof, with the doors closed. Other times, it can seat 8.