alt Hacker News> When Deckers, the company behind fleece-lined UGG boots, recently took Quince to court over its lookalike boots, it tried to bar Quince from referencing “dupe culture” at trial.
> The bid failed, confirming that “dupes” and “dupe culture” — a commercial ecosystem built around providing consumers cheaper alternatives to name-brand products — are cultural phenomena here to stay.
> The trial focused on whether Quince’s shearling boots that really, really look like UGGs violated the existing patent for the design. And in a twist, the jury ruled that yes, Quince had copied the UGG design — but the patent over the UGG boot should not have been issued in the first place because the design was too generic to protect. The ruling opened the door for Quince and any other brand to make a similar-looking boot, opening up a new frontier for “dupe culture.”
UGG itself is a company that operates by abusing intellectual property laws.
Replies
> a commercial ecosystem built around providing consumers cheaper alternatives to name-brand products
This is expected IMHO, given that name brand product do nothing more than raise and raise prices, with varying list of ~excuses~ reasons such as "war here or there", "material/labor costs", "crisis", etc... But consumers' salaries are the same than before price raises of the last 7~10 years, so the new prices are unjustified (no better quality, no better products) and so people will keep expecting that a boot (or anything else) costs today the same as it cost in 2019.
Serious question: If I wanted to buy quality "boots with the fur" (a.k.a uggs), what is a good brand these days?
(Is Hacker News even the right place to be asking fashion and fashion brand questions?)
Came here to say this. Deckers UGGs are cheap Chinese knockoffs of the Australian original.
Seems wild to me they would be still suing to protect that patent in 2026 (or 'recently') – cheap Primark clones seemed to be the standard footwear of (female) teens & pre-teens in the 00s. (And they absolutely called them 'UGGs'.) That ship has long since sailed.