I did not say that humans anthropomorphise every rock or stick. The point is that we are hard-wired for this possibility. Perhaps something more relatable? A cat? We ascribe all sorts of emotions to instinctive feline behaviours. It doesn’t matter with cats.

> In a way, it's more worship of technology to say humans are hopelessly, powerlessly dumb, and technology inevitably rules them.

You as an individual have some autonomy against the machines. Some. (Scroll facebook an hour a day and show me your resilience to engagement engineering). But the point of this is what happens at population scale.

To ignore our biology is as stupid as suggesting we must be ruled by it.