Agreed, everyone has a pet architecture that fascinates them, but if its so good only 5 people can code for the target... it is e-waste within a year.
Apple is an exception as it has always had a walled-garden ecosystem with the OS, so can force shifts in architectures unlike most companies. The M3/M4 Pro series with unified GPUs is probably the best design on the consumer market right now, but people are not leveraging it as much as they would have in other ecosystems.
Have a wonderful day =3
The walled garden is an advantage of some sort, but they’ve also never made a bad call on switching architectures.
We don’t know what it would look like if Apple had chosen something that ended up like Itanium. It’s quite possible they don’t have the clout to pull it off.
(Maybe they should have gone Intel instead of PPC, but both were significantly better than m68k at that point)
Apple is the survivor of another era, people keep forgetting that x86 clones are the exception of how computer market used to be, not the other way around.