They don't need strong arguments they need emotionally resonent ones, "AI is using all your water" is a more primal, plus doesn't matter they just flood with a thousand different arguments.
And updoots might not but plenty of people now are protesting and pushing against allowing data centers to be built near them so it is working.
Like everything else, it's only a matter of time before capital gets its way. Democracy is illusory in case you haven't noticed.