"Have become"?
Always have been. It's like people have forgotten Halloween Documents.
https://en.wikipedia.org/wiki/Halloween_documents
> In discussing ways of competing with open source, Document I suggests that one reason that open source projects had been able to enter the server market is the market's use of standardized protocols. The document then suggests that this can be stopped by "extending these protocols and developing new protocols" and "de-commoditiz[ing] protocols & applications". This policy has been internally nicknamed "embrace, extend, extinguish". Document I also suggests that open source software "is long-term credible ... FUD tactics can not be used to combat it", and "Recent case studies (the Internet) provide very dramatic evidence ... that commercial quality can be achieved / exceeded by OSS projects."
its been 20 years, their strategy now is to incorporate open source into their product offering