>Everybody’s already using the term, and it might seem a little late in the day to be arguing about it. But we’re at the beginning of a new technological era—and the easiest way to mismanage a technology is to misunderstand it.

I've had a recurring theme where I would name a project incorrectly, and then waste weeks or months on what turned out to be an unsolvable problem. When I figured out the actual correct name for a project, the whole thing would be solved within a few days.

Naming things correctly is hard, and the consequences of failing to do that can be pretty severe. To name something correctly, you have to understand what it is.